One of the biggest issues affecting online stores is cart abandonment, especially among mobile users who abandon their purchases at a whopping 85.65%. But you may be wondering, what if you can do something about it? You cut down the rates to their barest minimum and increase your conversion rates immensely. Here are five known strategies to assist in holding those customers to other stages of the purchase cycle.
1. Optimise Your Mobile Checkout Experience
Statistics reveal by Syte that around 187.5 million people in the United States alone will shop using their smartphones by 2024, and that’s why there is no choice but to build a fluid mobile checkout journey. Mobile optimisation should be all about simplicity and effectiveness, and mobile checkout should reflect that, working perfectly on small screens.
Key considerations for mobile optimisation include:
-
Reducing the number of form fields that need to be filled
-
Making the transfers between different checkout steps as fast as possible
-
Providing simple editing of shopping carts without multiple page reloads
-
Providing important data within the visibility level: prices, offers, and delivery timeframes
2. Streamline the Checkout Process
Primarily, a complex flow of getting into the final stages of a purchase involves being responsible for abandoned carts regardless of the device used. The goal here is to design a clear and easy-to-navigate direct-to-purchase model that has no distractions.
To achieve this:
-
Enable only those form fields that are proper for filling in to perform the specific transaction.
-
Provide guest checkout options rather than forcibly implementing account sign-on.
-
Reduce cues that prompt a customer away from purchasing or the point of sale.
-
Include the ability to input and retrieve checkout information for repeat customers.
3. Build Trust Through Security and Social Proof
Trust is a crucial factor in the climate of internet shopping. Consumers feel safe when they provide card details and are sure about their buying decisions.
Enhance trust by:
-
Ensuring compliance with the PCI DSS for payment security
-
Displaying recognised security status symbols, badges, and certifications
-
Introducing customer feedback on the product to be purchased
-
Using consumers’ embrace of a brand as evidence to improve their confidence in the brand
4. Diversify Payment Options
Consumers in the current world require various forms of payment for the goods and services they purchase. Accepting payments in multiple ways can greatly boost the change in your conversion rates.
Consider implementing:
-
Payment through particular applications and virtual wallets (PayPal, Apple Pay, Google Pay)
-
Klarna, Afterpay, and other Buy Now, Pay Later (BNPL) services
-
Cryptocurrency as a form of payment
The BNPL market alone is expected to raise more than £88 billion by 2024, with retailers revealing that the inclusion of such payment options has boosted their conversion rates by 20-30%.
5. Maintain Transparency Throughout the Customer Journey
Many people will always feel annoyed when extra costs or policies that were not mentioned earlier are brought up at the point of sale. The use of transparency also ensures that trust is established early enough, hence leading to a low abandonment rate.
Implement these transparency measures:
-
Display extra costs or policies early enough during the shopping process.
-
Make your return and exchange information easy to see and understand on product pages.
-
Employ location-based widgets to display actual shipping charges.
-
Give advance notice of the delivery timeframe of products to the intended customers.
When applied, these measures make it possible to offer a more convenient shopping environment and encourage customers to complete their purchases instead of abandoning their shopping carts. Just note that minimising cart abandonment is a constant endeavour – you should check the checkout process frequently and collect customers’ feedback to find ways to improve it.
The last one is somewhat debatable, but the ultimate logic is simple – always aim to have your checkout process as easy as possible, while at the same time providing as much security and openness as today’s buyers expect. Due to its continued growth, paying particular attention to these areas can yield substantial increases in your conversion levels and profitability in mobile commerce.
Looking to get a ecommerce fulfilment centre for your business, visit our website.